Omni-Channel One Screen One World
Does it really become one screen? As a company, once we reach a complete digital platform the portability and creation of media has to change. It is now easier to transport media between each of the 5...
View ArticleThe Content Building Blocks of a Successful Digital Signage Network
Regardless of the type of network or the frequency of content refresh, keeping the content machine churning is a potentially daunting task. When the network is switched on, content needs to be produced...
View ArticleIs Your Digital Signage “BORING”? Part 1
Well is it? Your viewers might think so… Boredom –It’s the moment in time that drives us to do something better. Hopefully not better than watch your screens! Content is King and to the viewer that...
View ArticleIs Your Digital Signage “BORING”? Part 2
In the last article I wrote about boredom and how it directly affects all brands on the screen… “Content is King and to the viewer that content better be great or risk the bored viewer. The bored...
View ArticleRetail In-Store Digital Destination Gamification Part 1of 4
According to the Forrester Group, ecommerce accounted for eight percent of total retail sales in the U.S. during 2012. By 2017, it is expected to account for a full ten percent of all retail sales....
View ArticleDigital Signage – Keeping It Fresh
Keeping viewers interested in the content is a primary challenge of a digital signage network. For some networks, it’s a greater challenge than others. For example, keeping a corporate communications...
View ArticleAre Your Viewers In the Zone or…Not
One fundamental question about displaying content on the screen goes back to the real estate analogy. Should there be a single structure taking up the whole display property, or is it better to...
View ArticleGrab Your Digital Crayons
With Fall here, I thought it’s time to talk about color. The basics of color can summed up by saying that there is a rainbow out there– so use it. BUT…use your rainbow sensibly. Some color combinations...
View ArticleWhipping it in Shape: Aspect Ratios
If digital signage were real estate, then the aspect ratio would be the overall shape of the lot – in the case of screens, its width divided by its height. Many people are already familiar with this...
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